10 December 2009
Web Marketing Resource Center
Providing you with proven internet marketing tips, tools, techniques, and the resources to increase website traffic.
Permission Marketing
Permission marketing is extremely important and should be an integral part of your
web marketing plan. Before going into details, lets review what is meant by permission marketing.
Permission marketing is asking your website visitors for their permission to send them information on a regular basis. The key is getting your target audience to willingly volunteer their email address. In return, and this is vital, you will offer a benefit.
Permission Marketing mechanics.
Your website receives an email subscription field, advertised in exchange for a benefit.
Email addresses are automatically stored in a database once the email has been verified through a double opt in mechanism for safety.
An online mailing list application is put in place and allows for emails to be easily setup and sent to all your subscribers or only specially targeted subscribers.
The use of a good online mailing list application will automatically take care of all your opt in emails, bounces, unsubscribe requests, and offer valuable analytics.
Using the right verbiage
It is good practice to be broad when speaking of the types of content and information you will be sending. Your goal is to obtain quality addresses, but that will allow you to send all types of marketing information.
For example: Join our e-club to learn of new products, receive coupon offers, and other great information available only to our e-club members.
Keep it simple
When asking permission to communicate with your subscribers only ask for their email address and their first name. It is important to get a first name so the content you send them will be personalized.
Sell the benefits
Sell the benefits of your e-club and the content they will be receiving. People will not willingly give up their email if they are not getting something in return. And remember we are all inundated with junk email. The more enticing you make your benefits the larger the following and the greater the results.
Incentive based Permission Marketing
Offering a free service or product can greatly increase the response to your
permission marketing campaign.
Permission Marketing conclusion
Permission marketing adds leverage to your
web marketing campaigns. Once you are in front of your target market, you want to take every opportunity to continue to communicate with them.
Link building is a very powerful web marketing solution for improving your web site popularity and search engine rankings. If done correctly, reciprocal linking can help bring you a substantial volume of qualified traffic. The key is to get as many relevant web sites linking to your site. Search engines like Google place a lot of importance on link popularity. But getting more traffic is only a part of the solution, the most important is getting quality traffic. This is where you will spend most of your time researching web sites that are relevant to yours but are not competitors, then contacting the web master, and adding the link. Then you will still need to monitor the web sites you have an agreement, to make sure your links are still present. The good news is, we have set up the necessary programing in our web marketing solutions packages to help ensure links from other web sites are active. Visit our links page and post your own website.
Increasing your website traffic, and getting a higher page rank!
Viral Marketing