Website Design Blog

content management peopleUsing Content Management to build a smarter Web Site!

Knowing that the overall performance of your website depends on quality content, fresh information, an intuitive user interface, and interesting features, let's see how a content management system can help us in achieving these objectives.

The task of keeping a website's content fresh and up-to-date is of utmost importance to the success of your online business. Adding a Content Management System (CMS) to your website will make adding or unpublishing content effortless because the content is stored in a database and not hard coded into your website.

It only takes minimal effort to publish or unpublish content, and you can also setup dates when your content is to be published and even unpublished. This means you can prepare ahead of time and then forget about it, knowing the system will do the work for you. It is easy to see how this system could be used for all types of content, including discounts and special promotions. Imagine setting up your entire year of seasonal and holiday promotions, each with it's own specific message, then setting up publish and unpublish dates and be able to forget about it.

This is just one great way in which the use of a content management system will help your website respond to your users needs as well as yours.

Content management solutions can also offer lots of functionality through the use of modules that will plug into your website adding complex programming features. Some of the modules we make available are:

  • Site search

  • Polls

  • Password secured content

  • Email newsletters

  • Blog

  • Discussion forums

  • Photo galleries

  • Google adsense

  • Shopping cart, one clic purchase, paypal.

Dynamic Categories - Not only can you add new pages easily, but new categories can be added and the site navigation will expand gracefully to match.

Extensibility - New widgets can be developed in common languages like PHP, this means anything can be custom tailored to work within the system.

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Providing you with proven internet design tips, tools, techniques, and the resources to increase website traffic.

user friendly guy with gold cupUser-Friendly Websites take home the Gold

Making your website user friendly should be your first preoccupation in developing your website. It will set up the means in which your content will be organized and the manner in which your visitors will get to it. Making a website user friendly begins, continues and ends with keeping things simple. The further down the information is hidden behind buttons that lead to other buttons that lead yet to more buttons…, the less likely it is your web site visitors will find that information for which they came.

User-Friendly website structure.

Much of your websites basic design structure should be determined by two important things.
1 - What information, what content is your target market looking for.
This is the first and most important issue to address, you need to clearly identify this so you can guide your visitor to the information they want without having to search for it. Remember that, without satisfying your customers wants you will not get them to meet your needs.

2 - What do I want my visitors to do. Defining your needs.

This is your number one objective for your visitor. After they have found and read the information they were looking for, you want them to… (your call to action)
Again it is important that this information be readily available and easy to find.

User-Friendly website conclusion

If you keep to these principles, your message will be clear, your users will identify what they are looking for and you will see a greater return on investment (ROI) from your web site. You will then be ready to shift your focus to providing quality content, added value, services, using web marketing tools to grow your online business.